Social Media and Humanism are Not Mutually Exclusive
January 13, 2011
Social media campaigns … sometimes they come off one-sided, geared purely towards commerce and lack the “human touch.”
Not always.
In her talk for Stanford University’s Entrepreneurial Thought Leaders Lecture Series, Stanford GSB professor Jennifer Aaker discusses a social media campaign to find a bone marrow donor for a man with leukemia that started with an e-mail plea sent to just 450 people, and ultimately lead to nearly 25,000 participants nationwide.
This kind of community-building story is an inspiration for any online marketing campaign, be it business or philanthropic. Check out the video to learn more.