Social Media is Making a Difference!

Sidekick studios, a company focused on social innovation whose product and development aims to use the internet in creative ways to redesign public services and make society better, just announced their latest project Buddy Radio. Buddy Radio is a device that lets patients with long term illnesses very easily broadcast their mood to family, friends and professional care workers via the turn of a knob on a clock like device.

With relative ease, individuals with long term illnesses or the elderly can announce how they are feeling (ex. dan is happy, dan is tired or dan is sad) through the device via twitter, facebook, sms, email and other mediums. The benefit is that loved ones and people that care about those with tough conditions can always stay connected and know what is going on through the new channels of communication now available with social media. The below video details some of the rationale behind Buddy:

Management teams that come up with innovative ideas like this that use today’s technology (that is often confusing to many segments of the population) to benefit those that are struggling or could use support shows the incredible value and impact venture capital funding can have on the lives of people. I commend Sidekick Studios for their social innovation focus and hope products like Buddy Radio truly make a difference.

-KKF