Social Media Marketing: What’s the Value of a Retweet?

We all want more followers and on Twitter, but what kind of value does a retweet really provide to your business?

According to Tom Johansmeyer, group marketing director at Cross Border, there’s actually little to no value in retweets — unless it directly translates to revenue. Johansmeyer says that having more retweets than reads isn’t an uncommon phenomenon for some posts (he’s seen it firsthand).

How does a company get away from the fool’s gold that retweets are offering? It begins with an understanding of value. If you’re getting retweeted, but it’s not being reflected in your sales funnel at all, you should reassess your approach. For more on retweets, watch the full video from OpenView Labs featuring Johansmeyer.