Spredfast Wins Emmy for Helping the White House

We are massive fans of Spredfast for obvious reasons (after all, they’re one of our portfolio companies), but one reason in particular that they deserve some fantastic recognition is that they are the best tool for surfacing and curating real-time social media in the world of events and broadcast television. They were recently awarded a Technology & Engineering Emmy award as part of the International Consumer Electronics Show this month in Las Vegas.

OpenView couldn’t be more excited for Spredfast and their continued push to break “boundaries in every industry they touch, and media is no exception. They see the media landscape continuing to evolve to one that requires engaging the audience, wherever they are, with their ever-shorter attention spans fragmented across a variety of digital touch points.”

Read more about Spredfast’s Emmy win here.

VP of Marketing

Kyle Lacy is VP of Marketing for OpenView. His team is responsible for building and leading marketing strategy around all things OpenView. Before joining OpenView, Kyle led the global content marketing team for ExactTarget (acquired by Salesforce for $2.7B) and the Salesforce Marketing Cloud. His team managed the creation of content in six countries worth over $15M in demand generation each quarter. He co-founded a marketing agency in 2006 where we wrote three books including Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies.
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