Customer Success

Statistics for B2B Marketers to Live By

October 4, 2010

The statistics show that B2B marketing is being altered and gaining momentum at the same time.

The Earnest Agency thoughtfully compiled a number of interesting statistics relating to B2B marketing. Right off of the bat, they’re trying to break the misconception that B2C markets are dictating what B2B is doing. Instead, B2Bs are making a lot of noise in their own way. One shining example of this is the rate at which B2B companies are adopting social media – far faster than their counterparts in fact.

Customers are also fueling this demand. They are actually serving as the motivation for the social media movement because they are interested in companies that have a social media arm in their operation.

B2B marketing has come a long way. Currently, it’s evolving as it takes on a number of new roles and features. When everything is said and done, it will be looked to for business insights. For more information on the topic, read the entire article.