Summer Slump Series: Resources to Thrive in Marketing
Editor’s Note: This is Part 1 of a 5-part series to assist you in hitting your goals during the slow summer months.
The proverbial “slump” in the summer months can hit your organization pretty hard. It seems like everyone is distracted by the nice weather, working shorter hours, or on vacation – which can make it nearly impossible to hit your goals.
Take this lull in activity as an opportunity to sharpen your skills. It doesn’t matter if you are in the office or on the beach, now is a great time to catch up on content that can push your team through these tough months and keep you on track to hit your goals.
Throughout the week, we’ll be arming you with our top content for marketing, sales, product, HR and customer success professionals to help you power through the struggle. Help your teammates thrive by sharing our content all week!
First up this week: powering through the problems that marketing faces in the slower months. Nice weather means lower email open rates, fewer site sessions and a lack of engagement on social.
Below is a list of our top content that can keep your metrics on the upswing even when you receive dozens of “out of office” messages.
The Ultimate SaaS Funnel Guide
MQLs shouldn’t decrease just because it’s a slow time in the office. Our updated Ultimate SaaS Funnel Guide arms you with all the tips and tricks you need to optimize your funnel.
4 Ways to Generate B2B Leads Without Creating New Content
Vacation time means fewer people on your team who can produce quality content in a short timeframe. This article provides 4 ways to keep those leads flowing into the funnel without creating new content.
Keyword Research for B2B Brands
Brush up on your SEO skills including how to evaluate keyword opportunities, key elements to think about as you build out your SEO strategy and the best research tools you can use to bring your SEO game to the next level.
Getting Started with Content Marketing [Template]
Nobody around to assist you with building out your content strategy? Lucky for you, we’re sharing our content template and giving some background into how we run our content engine.
Trying to tune out the hum of the noisy office air conditioner? Plug in your headphones and listen to several marketing experts on our BUILD Podcast explain how they achieved massive growth within their org.
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins was previously the VP of Global Marketing at Slack, so she has plenty of experience on how to build a name-brand tech company. Listen as she explains the impact of brand building at Slack, the role of content in her overall growth strategy and much more.
Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn’t followed the traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. Learn how he leverages analytics to grow a business and get his take on the messiness that often comes along with a marketer’s craft.
Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.
We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here’s how ABM can help.