Product

Superhuman’s Strategy for Designing a Product That People Love [Podcast]

Ariel Winton

February 12, 2020

Superhuman might not have a free trial or freemium, but they are definitely designing for the End User Era.
In this episode of BUILD, Rahul Vohra, Founder and CEO of Superhuman, puts his stake in the ground that game design philosophy is integral for building B2B products.
Learn the differences between gamification and game design (the gap between them is huge), the scientifically-backed reason why Superhuman sometimes purposefully makes email harder, and more.

VP<br>OpenView

Ariel is a VP on the investment team at OpenView. She focuses on product-led software companies and helped lead the firm's investments in Calendly, Loopio, Balena, Zipwhip and Cogito. Prior to joining, she was a Product Manager at Yesware.