SurveyMonkey’s Pricing Change 10 Years in the Making [Podcast]
After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn.
Prefer to listen on iTunes? Listen here.
OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.
Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.
Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.