Take It Away Tippingpoint!
November 19, 2009
Tippingpoint Labs, located in Newton, Massachusetts, has centered its business on creating valuable content. This self proclaimed “Digital Content Creation Shop” develops videos, audio, presentations, photos, podcasts, wiki contributions, articles, and stories for its clients.
I was introduced to this company when I coordinated the OpenView Content Marketing Workshop and Chief Strategy Officer/Co-Founder Andrew Davis was a guest speaker. Tippingpoint has a great team, which is continually searching for innovative ways to create and disseminate content.
This week, I began the planning phases of my team’s participation in what is known as the “Tippingpoint Labs’ Digital Playbook Workshop.” The aim of the day and a half long interactive session is to provide teams with “both a strong understanding of their digital world today, as well as how to successfully manage their digital presence in that world going forward.”
Creating a content marketing strategy for OpenView will allow us to provide better operational support to our expansion stage companies. I’m excited to participate in this event with my team and will be sure to discuss both the workshop and the key takeaways in future posts!