Sales Culture: The Value of Tailored Communication Styles

What does a winning sales culture sound like?

Ideally, a collection of diverse voices that all subscribe to a different style of communication, says Rich Chiarello, president and CEO of Above the Line LLC. In this short video, he says that it’s the duty of a sales leader to harmonize the dissonance when managing a team.

How is this accomplished? According to Chiarello, a sharp focus on communication styles will allow sales leaders to relate to all of the conversation participants. Not every voice will sound the same, so you will need to adapt. For more on the value of tailored communication styles, watch the video from OpenView Labs featuring Chiarello.