The #1 Question to Ask When Building Customer Engagement
February 23, 2011
What keeps your customers up at night?
That, according to Joe Pulizzi, founder of Junta42 and the Content Marketing Institute, is what companies should think of when building their marketing strategy.
Asking that question—and tapping into your customers’ emotions—will help create and maintain customer engagement and reliability.
When that degree of personalized care is inserted into your company’s messaging, you’ll find that your customers will begin to feel connected and then rely on you.