The Best Email Prospecting Tactics

While many people criticize email as tool for sales prospecting it still remains one of the most effective and commonly used forms of communication for both business and personal use. A study done by the Radicati Group estimates that in 2012 there will be about 2.7 billion active email accounts world-wide, 25% of which are corporate accounts. A more recent Pew Research survey found that 91% of adult internet users in the U.S. send or read email.

The topic of sales prospecting emails is widely discussed in the sales and marketing blogosphere, and I agree with most of the other contributors that email prospecting can be an extremely powerful tool when done right. So if you aren’t doing it already, you should start, because it can significantly improve your prospecting effectiveness. If you are already doing it, like me, you are probably looking for ways to improve.

With all of the people out there commenting on the topic, I thought I would share some of my own experience, favorite posts, and top tips in a series of posts over the coming weeks.

In brief, these are the 5 tips I will cover in more detail over my next five posts on “The Best Tactics for Email Prospecting”:

  1. Craft an engaging subject line
  2. Leverage the prospects content everywhere
  3. Be specific (both as to why you are emailing the prospect and what you are asking for in return)
  4. Optimize for mobile
  5. Stay persistent



If you’re interested in reading some additional resources and tips on the topic of email prospecting right now, here is a list of helpful posts and resources to get you started:

I hope this is helpful and invite any comments.




Editor’s Note: To get more great tips on improving your B2B sales and marketing strategies (and growing your business), sign up for the OpenView newsletter.


Ori Yankelev
Ori Yankelev
VP, Sales

Ori Yankelev is Vice President, Sales at Own Backup. He was previously a Sales and Marketing Associate for OpenView.
You might also like ...
4 Tips for Setting Your Company's Annual Rhythm

Every company starts the new year with big goals and aspirations. But how many of those companies actually accomplish them?

by Kristin Hillery
Product Marketing
How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives

Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.

by Casey Renner
Startup Strategy
We Explored 3 Product Positioning and Branding Failures. Here’s What NOT to Do.

B2B brand and product positioning will only continue to become more important with the rise of the End User Era.

by Margaret Kelsey