The Content Marketing Challenge: Getting More Readers

You can never have too many blog readers.

But what does it take to improve your traffic numbers? Tom Johansmeyer, group marketing director at Cross Border, has a few thoughts on the topic. Johansmeyer believes that, while sheer numbers are important, you want to make sure that you’re getting the right kinds of readers through your content marketing strategy as well.

Incorporating other departments throughout the company can help to achieve this goal, too. Sales, for example, can supplement the initiative, if you utilize their strengths correctly. For more on increasing your blog visitors, watch the video from OpenView Labs featuring Johansmeyer.