The Customer Development Process, Part 3

Steve Blank is a serial entrepreneur and angel investor with a penchant for involving himself in successful ventures.

Presenting at Stanford’s Technology Ventures Program, the speaker took the stage to opine on a bevy of topics. In this video, you’ll learn about the customer development process and more. Your customers are out there, waiting to be uncovered. Research is what will separate you from your competition, however.
But you need a process to test your theories before you can implement them. In terms of your customers, you’ll need to first look into marketing segmentation and delve into this area. Get your hands dirty. Do the legwork that is required before you can get to where you want to be. You need to find your customer in their natural habitat, talk to them and get all of the most relevant information from them.

Your company strategy must be put to the test in some way so its flaws can be revealed. Watch this video by Blank for more information on this topic.