Customer Success

Three Questions that can Revamp Your Customer Experience

October 8, 2010

Improve your Customers’ Experience Today

Founder of, Colin Shaw, has created three strategic questions that all organizations need to be able to answer in order to improve customer experience.

Knowing the answers to these questions is what stands between you and a top-notch customer experience. Here are the three questions:

  • What is the customer experience that you are trying to deliver? Many companies can’t articulate this. If this is the case at your company, imagine how difficult it is for your company to implement a fluid customer experience.
  • What emotions are you trying to evoke in your customers? You should be driven by emotions that create value.
  • Is your customer experience deliberate? The operative term here is deliberate. This implies that your experience is well-planned and has a strong foundation. A deliberate customer experience is a one-off creation that is based on key principles and not a poorly rigged concept.



Contemplating and finding the right answers to these questions will allow you to fundamentally improve your customer experience.