Customer Success

Tips for Blogging Under Tight Industry Regulations

Brendan Cournoyer

July 12, 2011

Will working in a tightly regulated industry preclude your company from blogging?

According to corporate blogging dynamo Tom Johansmeyer, it doesn’t have to. Johansmeyer has firsthand experience working under such circumstances. The secret, he says, is about respecting and incorporating regulatory processes into your corporate blog.

Just as you would double-check a whitepaper or press release through the appropriate channels (your legal team is a good choice), you should do the same with your content marketing strategy. For more information on how to properly blog in a tightly regulated industry, watch the video from OpenView Labs featuring Johansmeyer.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.