6 Tips for Coaching Lead Generation Reps

November 11, 2013

Are you a manager in charge of pushing lead generation reps towards bigger and better results? These coaching tips will help you get a successful and sustainable process in place.

So you’ve reached the point of realizing your lead gen reps could use a little mentoring, which is great. But what’s next? It’s a question that Steve Richard of Vorsight hears all too often. Putting a system in place is a big step in the right direction, though, which is why he’s happy to offer some tips for coaching lead generation reps to help get you started.

In this video Richard offers six tips that will help you and your lead generation reps start a conversation about their performance. It includes coming up with a way to measure calls quantitatively, restraining your pointers to a few key areas, and praising desired behavior once it’s accomplished.

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Photo by: Sonny Abesamis

Co-Founder

<strong>Steve Richard</strong> is Co-Founder of Vorsight, the <a href="http://www.vorsight.com/news-company">Sales Training Provider of the Year three years in a row</a>, according to the <a href="http://www.aa-isp.org/serviceDirectory.php?url=category2">AA-ISP</a>. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, CNN/Money, and is a CNBC guest contributor. Outside of work, Steve volunteers for Columbia Lighthouse for the Blind and enjoys diving, skiing, running, and spending time with his growing family.