Sales Strategies: Communicating Your Unique Value Proposition
When a company first attempts to incorporate their value proposition into the sales process, it’s a matter of trial and error.
So says author and sales strategist Dan Waldschmidt in this short video.
As Waldschmidt stresses, the value proposition is the elephant in the room. Or at least it should be. When you introduce it to your client, you must make it known. It needs to be clear that this is, above all else, what you can offer as a company that others can’t, he explains. For more on the value proposition, watch the video from OpenView Labs.
With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.