Top 5 Marketing News Sites

 
There’s certainly no shortage of daily marketing news stories that have the potential to impact the way we think about and execute our marketing strategies. The problem most of us face is that there are simply too many marketing news sites, making it difficult to find the most informative, impactful, and relevant marketing news available.
To help, I’ve built out a list of five marketing news sites I feel feature some of the latest and greatest content around. The criteria for my picks is quite simple. I focused on the following:

1. Educational/inspiring: We want to know about trends, best practices, and innovation.
2. Global: North America only accounts for 11.4% of internet users. Nuff said.
3. All encompassing: Covering a wide range of topics; sales, technology, leadership, etc.

Top 5 Marketing News Sites

1) Advertising Age
What I like: Focus on global, digital, and strategy.

 

 
2) Mashable/Marketing
What I like: Breadth of inspirational and education articles on digital, especially social media.

3) NYT – Media & Advertising
What I like: Feature articles with top global marketing leaders in both B2C and B2B organizations.

 

4) Adweek 
What I like: Array of latest marketing news articles by type and topic under the Press section.

5) Search Engine Watch
What I like: From algorithm updates to in-depth how-to’s, this site is great for all things search.

 
Social media channels are another great source of gathering marketing news. Rather than list everyone you could follow, I decided to focus on specific online news publications dedicated to marketing news that also have a strong presence across Twitter, LinkedIn, Google + and Facebook, which can also be easily incorporated. You’ll also notice that you can follow any of the authors from each of these publications.

Getting Your Marketing News in One Place

Even though Google has decided to retire Google Reader, aggregating all of your marketing news can still be done through services like Feedly or Netvibes. For those who dare to venture outside of the browser, there are also plenty of installed-based applications like FeedDemon for Windows and NetNewsWire for Mac.
Whether or not you are utilizing marketing news to help fuel your content marketing strategy or just looking to keep your finger on the industry’s pulse, I hope this list of top five marketing news sites helps you find the most relevant and impactful marketing news available.

Which marketing news sites do you find most informative?