Startup Strategy
Beginner's Guide to Setting Up YouTube Ads

This guide will quickly walk you through setting up YouTube ads to boost engagement with your target audiences worldwide.

by Luis Fernandes
Marketing
5 Great Examples of Customer-Centric Marketing Mission Statements

Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.

by Luis Fernandes
Tech Trends
Exploring The Differences Between CRM, Marketing Automation, and ESP
While it’s not uncommon for one organization to use a combination of CRM, marketing automation, and e-mail service provider (ESP)...
by Luis Fernandes
Marketing
5 Reasons Why Relationship Marketing is Good for Your Organization
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated...
by Luis Fernandes
Startup Strategy
Tips on Getting Your Relationship Marketing Strategy Going

Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.

by Luis Fernandes
Startup Strategy
How Relationship Marketing Works Within Your Go-To-Market Strategy

Discover how relationship marketing works by shifting the focus away from single conversion events to a more cohesive, integrated process that guides customers on their journey from awareness to loyalty.

by Luis Fernandes
Marketing
Beyond the Handshake: Relationship vs. Transactional Marketing

A handshake is just the beginning. The conversation shouldn’t end once a new customer comes on board — unless you want to see that same customer sign with a competitor down the line. Learn the benefits of relationship marketing by looking beyond the transaction to focus on customer retention and satisfaction.

by Luis Fernandes
Marketing
Time to Build a Relationship Marketing Campaign

Build a relationship marketing campaign using these steps and avoid common mistakes. This is the third article in our relationship marketing series.

by Luis Fernandes
Startup Strategy
Demand Generation Tips for Growing Net New Leads

Here are three demand generation tips to help you select the best marketing channels and prioritize to get net-new leads fast.

by Luis Fernandes