Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.
Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.
Discover how relationship marketing works by shifting the focus away from single conversion events to a more cohesive, integrated process that guides customers on their journey from awareness to loyalty.
A handshake is just the beginning. The conversation shouldn’t end once a new customer comes on board — unless you want to see that same customer sign with a competitor down the line. Learn the benefits of relationship marketing by looking beyond the transaction to focus on customer retention and satisfaction.