Learn how to determine whether you need marketing automation and how to deploy it in a way that builds your pipeline instead of clogging it.
Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you’ll need to prepare for your relationship marketing program.
Develop a content personalization strategy the same way you approach choosing a birthday card. See how this process works and ways to improve conversions.
Integrated marketing tips to help small businesses setup, execute, and measure holistic marketing programs across the entire customer life-cycle.
A list of top five marketing news sites to help marketers find the most relevant, impactful and inspiration marketing news the web has to offer.
Discover what relationship marketing is and how you can integrate engagement with transactional-based measurement a customer-centric world.
In this week’s Labcast, OpenView Senior Direct Marketing Associate, Luis Fernandes answers the question, what is relationship marketing and outlines what you’ll need to implement a relationship marketing program.
Practical tips on writing a business case for marketing automation that will help prove why marketing automation can help B2B, SMB tech companies.
Here are three social media marketing tips I gleaned from the “1 Million Facebook Likes for a Puppy” story.