Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
At OpenView, we do our very best to deliver thought leadership all year long on the topics that matter most to your software business. Some of our most popular articles this year have revolved around the death of freemium pricing, the greatest sales deck ever made, diversity in the tech industry and so much more.
But one topic in particular has been occupying us lately – what to get our dearly beloved friends, family and colleagues this holiday season. So today, we’re highlighting the best tech gifts to give this year as recommended by some of tech’s most influential leaders.
Truly turn your house into a smart home with Amazon’s surprise hit Echo. The handy little device fills any room with immersive sound played from a variety of sources including Amazon Music, Spotify, Pandora and others through simple voice commands. Alexa, Amazon’s counterpart to Siri, will also answer questions, order you up an Uber, turn lights on and off, control thermostats and so much more.
Who knew cool could apply to a cooler in both senses of the word? The Coolest Cooler features a built-in blender, bluetooth speaker system and USB charger. What more could you ask for? Maybe temperatures warm enough to require a cooler. Might we suggest throwing in a plane ticket to the Caribbean with this gift
Still in pre-order this AI powered robot has already received rave reviews from the likes of Today and the Wall Street Journal. Jibo is a family friendly robot that can recognize faces, greet you with a joke and even put your kids to sleep with an interactive bedtime story. Plus Jibo was created by a woman. Need we say more?
Recommended by:
David Chang, Entrepreneur & Angel Investor, Former COO of Paypal
With CEIVA you can take pictures and display them on the mantle mere seconds later. The interactive frame provides users with a shared folder that anyone with access can use to share and upload photos right to the frame. Plus it provides news, sports and weather info and is even covered by a lifetime warranty that includes hurricane coverage! So even if the frame doesn’t weather the storm, your photos will last forever.
Did you know that traffic deaths have increased 10% in just the last year due to phone app usage? The WizGear car mount holder not only keeps your phone safe, secure and visible, it allows you to drive through that holiday traffic with two hands on the wheel.
Apple keeps reinventing a classic and this time one might argue that it’s better than ever. The new MacBook Pro is not only faster and thinner than ever before, it features the company’s best display yet. Plus, Apple’s new Touch Bar gives you the ability to access all of your sites and web apps without the stroke of a single key.
Super compact with a long battery life, the MINI BOOM wireless bluetooth speakers allows music and podcast aficionados to seamlessly stream from virtually anywhere.
Recommended by: Zack Rosen, CEO, Pantheon
Know a great tech gift that’s not on our list? Let us know in the comments.
Casey Renner
Partner at OpenView
Casey leads the end-to-end strategy & programming for OpenView’s network of industry experts, advisors & corporate partners. Her role is focused on creating connections between founders & their teams and the partners, advisors, board members & events they need to reach their goals. Additionally, she manages the OpenView portfolio peer networks and hosts the #WeeklyWalk series.
We know founding a business can sometimes be a long and lonely journey. But SaaS founders don’t have to go it alone. Join OpenView’s Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more.
As summer winds down, the fall event season is kicking into high gear. But with so many conferences on offer, it can be hard to keep up with everything that’s happening and harder still to pick where to spend your time (and budget). Get the best of the best events to attend this fall here.
