Unmarketing in Order to Improve Your Marketing

Many marketers have simply worn out their welcome in people’s inboxes.

They’ve abused their privilleges, their customers’ privacy and much more. And the result? The best marketing strategy can simply fall flat on its face because it simply has no soul. Companies are marketing based on values that are no longer relevant. And what’s worse is that they’re marketing in exactly the way that they themselves likely despise. They’re using the wrong bait, essentially.

For progressive companies struggling to break this mold and break out of that bubble, you need to consider unmarketing. It’s akin to any best practices process in the marketing realm. Through it, you will take steps to improve your approach, and subsequently, your results.

Marketing is alive and well, just in a new form. Thus, many marketing departments need to adapt with emerging thought leadership. For more on this subject, watch the full video featuring Scott Stratten.