Using Research as a Springboard for Fresh Content

Battling stale ideas is a constant struggle for veterans of content marketing.

Ideas come and go, but on an everyday basis, it’s difficult to keep a high standard of freshness within your content strategy. Arnie Keunn of Vertical Measures believes that research can be one measure that, if taken, greatly improves your ability to deliver unique content. In this short video, Kuenn explains what it means to have fresh content and the steps that any marketer can take to generate this sort of content consistently.

For more on using research as a catalyst to improve your content marketing strategy, watch the video featuring Kuenn.