Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.
Liat Bycel is the VP of Customer Engagement at Airtable. She shares how they made the decision to bring all customer-facing teams under one roof and how that decision has furthered their growth and made the customer experience more cohesive.
Companyon Ventures enhanced our Expansion SaaS Benchmarks Data Explorer by building the accompanying SaaS Benchmarks Modeling Tool to measure the current and projected performance of their portfolio against other high-performing SaaS startups. Check out the tool here.