What Are the Levels of the Influence Pyramid?
October 18, 2011
“When you’re looking to participate online, you really have to think about how communities online work,” says Andrew Davis of Tippingpoint Labs.
Enter the Influence Pyramid.
As Davis points out in this short video, the pyramid begins at the top with your personal brand and works its way down to the consumers at the bottom. As you descend the tiers, your company’s influence wanes.
By understanding how to tailor your marketing to the pyramid — and the benefits of doing so — a company can create the foundation for an effective marketing strategy (one based heavily on influence marketing).
For more details on the Influence Pyramid and what it means to online marketers, watch the full video from OpenView Labs.