What Does Sales 2.0 Really Mean?

Customers are more proactive than ever when it comes to the sales process.

Within the Sales 2.0 paradigm, the customer dictates the conversation. They’re no longer waiting to be swooned by the perfect salesperson. They’re researching companies, seeing how their products compare to the competition and trying to identify the competitive advantages of doing business together.

As VP of sales at HubSpot Mark Roberge explains in this short video, this change is forcing salespeople and marketers to add more to the conversation. Specifically, they should be adding value. If they’re not improving the sales process directly — in measurable ways — they’re falling behind.

For more on how sales 2.0 is redefining the sales process, watch the full video from OpenView Labs.

Brendan Cournoyer
Brendan Cournoyer
Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at Brainshark where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.
You might also like ...
Customer Success
5 Stats That Prove Customer Service Enablement Should Be the Next Sales Enablement

The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.

by Olivia Schwan
Customer Success
Let's Stop Calling Churn a Customer Success Problem

Making customers succeed is a business-wide responsibility that requires contributions from each function.

by Kyle Poyar
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne