What Not to do if You Run a Business

There are few things that are regarded as cardinal sins in the world of customer service.

Falling asleep while on a service call, like a Comcast technician did here, is probably one of them. When trying to identify other sins, it really is about etiquette. Would you fall asleep if you had something important to do? Would you fall asleep if you had an obligation to someone? And if you did, depending on the specific situation, it could be a very inappropriate action on your part.

What this video does is expose a flaw in a system. Perhaps Comcast overworks their employees. Maybe the under-train them. I know I’ve had my fair share of unqualified Comcast technicians visit, one even being bold enough to ask me to use my cellular phone to handle his business with his employer.

More than anything, it seems that there is a brand image issue here. This seemingly isolated event may be emblematic of a greater issue. And now, 1.5-million-plus people know, thanks to this video.