Pricing

What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]

Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reimaginging of Hubspot’s pricing plans. Today the company is worth nearly 5 billion dollars.

Prefer to listen on iTunes? Access the episode here.

Partner

Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at an accelerated rate.
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