What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]
Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reimaginging of Hubspot’s pricing plans. Today the company is worth nearly 5 billion dollars.
Prefer to listen on iTunes? Access the episode here.
How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.