What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]
Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reimaginging of Hubspot’s pricing plans. Today the company is worth nearly 5 billion dollars.
Prefer to listen on iTunes? Access the episode here.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.