What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]
Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reimaginging of Hubspot’s pricing plans. Today the company is worth nearly 5 billion dollars.
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Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.