Does a Speedy Sales Pipeline Really Increase Revenue?

If slow sales have caused you to consider shortening your pipeline, you should be aware of the associated risks.

Dan Waldschmidt, author and sales strategist, warns of some of the dangers in this video. He says that the common belief of having a shortened sales pipeline will result in more revenue is baseless.

While it may have the desired result in a few cases, more than likely, you’re not going to fully develop the relationships that need to emerge at the other end of the pipeline.

You can only increase new customer acquisition when you fully develop your relationships, and an expedited sales pipeline may limit those possibilities. For more on this topic, watch the video from OpenView Labs featuring Waldschmidt.