Content Marketing in 60 Seconds: eBooks
While whitepapers will usually pack just as much information, an eBook has an added benefit: it’s sexier.
Sometimes reading 10 or more pages of hard facts will bore the reader, says Joe Pulizzi of Junta42. And if someone is bored, they’re unlikely to be interested in buying. Pulizzi says that it’s important to have a content marketing strategy that grabs readers — and an eBook can do just that.
While it may not be appropriate for every situation, having an eBook is a great idea for companies looking to diversify their content offerings. For more on authoring an eBook, watch the full video from OpenView Labs.
The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.
Making customers succeed is a business-wide responsibility that requires contributions from each function.