Content Marketing in 60 Seconds: eBooks
While whitepapers will usually pack just as much information, an eBook has an added benefit: it’s sexier.
Sometimes reading 10 or more pages of hard facts will bore the reader, says Joe Pulizzi of Junta42. And if someone is bored, they’re unlikely to be interested in buying. Pulizzi says that it’s important to have a content marketing strategy that grabs readers — and an eBook can do just that.
While it may not be appropriate for every situation, having an eBook is a great idea for companies looking to diversify their content offerings. For more on authoring an eBook, watch the full video from OpenView Labs.
As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.
Catch up on the latest Summer Slump Series: Customer Success edition. We compiled the top CS content to help you get ahead and make you and your team as successful as possible.