Content Marketing in 60 Seconds: eBooks
While whitepapers will usually pack just as much information, an eBook has an added benefit: it’s sexier.
Sometimes reading 10 or more pages of hard facts will bore the reader, says Joe Pulizzi of Junta42. And if someone is bored, they’re unlikely to be interested in buying. Pulizzi says that it’s important to have a content marketing strategy that grabs readers — and an eBook can do just that.
While it may not be appropriate for every situation, having an eBook is a great idea for companies looking to diversify their content offerings. For more on authoring an eBook, watch the full video from OpenView Labs.
With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.