Why Predictable Revenue Is So Important

When a company concentrates on generating predictable revenue, there are steps to take in order to reach that goal.

Mark Roberge, VP of sales at HubSpot, says that metrics should become a paramount concern for companies that want to generate a consistent revenue stream. In this short video, Roberge, explains that there’s “mounds of data” that can be leveraged for this task. Salespeople shouldn’t be concerning themselves with the “what-ifs” of the sales process. That is precisely what measurable data is for — to debunk the myths and create a sales best practices process.

When a company can use metrics effectively, they’ll quickly be able to convert that into predictable revenue, he explains. For more on the importance of predictable revenue (and how to find it), watch the video above featuring Roberge.