Why Webinars Deserve Praise for their B2B Marketing Potential

Mike Volpe is the center of all marketing efforts for HubSpot, a marketing software company.

Volpe has been using webinars as part of his campaigns for three years, which is far ahead of the curve. The goal of webinars mostly concerns prospects on the fringes that are looking for more information on the company and its offerings. A second sort of webinar focuses on qualified prospects that are further inside the sales funnel.

As a lead generation system, webinars are useful tools in an online marketing strategy. Through grassroots growth, HubSpot has positioned itself as an industry leader in this medium; a recent webinar on social media attracted approximately 13,000 registrants. Now from atop this perch they’re able to offer insights and advice to those looking to mimic their success.

Certainly, since their creation, webinars have exhibited more than enough evidence confirming their usefulness. Watch the full video with Volpe for more on this subject.


Mike is the CMO of Cybereason and a Member of the Board of Directors at Resply, Inc. Previously, he was the CMO of HubSpot.
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