Why Word of Mouth is the Ultimate Customer Loyalty Test

When you have a high-quality product, customers recognize this and share with others.

Good news, like bad news, spreads like wildfire. The same is true for good products and companies. They take off with the velocity of a space shuttle because their infrastructure is sound, their ethics are widely accepted and their product is superior to the competition. Simply put, they are worthy of receiving praise from their customers. And as a result, that is exactly what they get.

The phenomenon that then occurs is known as word of mouth advertising. It’s one customer, telling other potential customers, about the experience they had with a company. It is usually good, but in rare cases, it can be bad. Both have a substantial impact and can be considered the highest praise or criticism for a company.

While your customer retention hinges on factors like customer support, your customer acquisition hinges on things like your lead generation system, which is controlled by processes such as word of mouth advertising. Watch this video by OpenView Labs for more information on this topic.