Why You Should Care About Your Brand

What Does it Mean to Have a Brand?

In this video, Ellison Belt of Mojoloco, discusses what it means to have a brand. Integrated branding, he says, begins internally and moves externally. For instance, the logo would be an example of an external component. Infrastructure is key to a brand, and creative means can then be used to portray that brand to the public.

“Does your brand create such a good experience for me that I [would choose it when I] can get the same utility elsewhere for half the price?” asks Belt. Because utility, he explains, isn’t what matters. It’s the experience. And the brands that succeed are able to harness this and create unparalleled experiences for customers. They make it possible for a customer to disregard competitors because they’re offering a brand that can’t be matched.

Thus, having a polished brand can be a powerful tool for a business.

CA
Contributing Author

You might also like ...
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar
Onboarding
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar