Your Chariot Awaits: Why You Should Podcast

If everybody jumped off a bridge, would you do it, too?

In the case of podcasting, you should. While not everybody has endeavored into this arena, those that have are seeing positive results. The move is all about expanding the number of offerings you’re making available to visitors. It’s a substantial addition to any content marketing strategy that will give you a competitive advantage over your competition, assuming that they’re not riding the same money train.

Another point to consider is that podcasting is on the upswing. It’s a medium that is growing and will likely be a staple at companies in the future. Much like video, it’s an added dimension of content. Plus, there are types of content ideas that you would want to deliver through the podcasting medium specifically. It’s still a fairly radical form of communication.

As with all new mediums, the trailblazers have the opportunity to be authorities and reap those benefits without much interference. If you join this exclusive club, you’re likely going to be sharing in the bounty. Watch the full video by Paul Colligan for more information on this topic.