Your Corporate Blog is an Asset for IPO Development
What does your corporate blog have in common with your IPO development? More than you might imagine.
Your corporate blog holds a flush of information that isn’t overtly displayed on the homepage. Some digging is required in order to get to the plethora of data beneath. When you look at some of the most popular posts on your website, there’s much to be learned.
Was it a catchy headline that attracted readers and comments? Was it the well-written analysis of the topic? Or was it the subject matter itself? There are metrics and measures to help you figure this out, but this is also telling you about what your audience is demanding. This is where their interests reside.
Aside from tailoring your content marketing strategy accordingly, there is also a wealth of available information that you can utilize during a move toward an IPO. Your corporate blog isn’t solely intended to be an outlet; it can also induct a lot of valuable information, too.
No matter which stage your company is at, there’s a role for your corporate blog to fill. For more information on this subject, watch the video from OpenView Labs featuring Tom Johansmeyer.