Monitoring the right influencer marketing metrics is crucial for keeping track of progress and impact. They generally fall under three broad categories.
Using Creative Commons in your Content Marketing Programs Do we need to protect our content? Should we copyright it? What...
Why You Shouldn't Add a Corporate Blog to Your Content Marketing Mix We all know that corporate blogging is an...
Why Your Content Development Efforts Must Include eBooks eBooks can be a valuable tool in your content marketing arsenal. They...
Remember when a company’s definition of corporate communications and customer engagement was a stock press release or web advertisement? You...
Getting Started with Content Development In the coming weeks, we are releasing our first eBook written to help all companies...
As with any practice that requires resources and coordination across the company, influencer marketing requires time, planning, and coordination in order to be executed successfully.
Use Content Marketing & Tap into your Employees' Strengths Ok, we've all heard it before. "I don't have time...I don't...
Influencer marketing is an updated approach to marketing and public relations where you target the people your prospects turn to for information.