Startup Strategy
How to Boost your Content Marketing with Content Curation
Content Curation is much easier than Content Development Earlier this week I pointed to CMI's Content Marketing and Social Media...
by Amanda Maksymiw
Marketing
New Year, New Content Marketing Predictions
Over 100 Content Marketing and Social Media Predictions for 2011 Junta42 and Joe Pulizzi have done it again, but this...
by Amanda Maksymiw
Customer Success
How One Company Got Started with Influencer Marketing

Read how influencer marketing helped Exinda raise its brand awareness and reach its target market.

by Amanda Maksymiw
Startup Strategy
10 Content Marketing Resolutions
The New Year Means More Content Marketing, Content Development, and Customer Engagement In the spirit of the end of 2010,...
by Amanda Maksymiw
Startup Strategy
2 Ideas to Boost Employee Engagement with Content Marketing
How to Increase Customer Engagement through Employee Engagement with Content Marketing I often write about tips to improve customer engagement...
by Amanda Maksymiw
Customer Success
What is Influencer Marketing?

Influencer marketing is a practice where you focus on targeting and building relationships with key individuals that have influence over your target segment ­— and ideally your target buyers.

by Amanda Maksymiw
Startup Strategy
The Importance of Employee Engagement in Content Marketing
Are Your Employees Engaged with Content Marketing? I wrote about customer engagement and content marketing a few times before, but...
by Amanda Maksymiw
Startup Strategy
Customer Engagement and Experience in Content Marketing, Part 2
User Experience = Customer Engagement Earlier this month I wrote about customer engagement and experience in content marketing, specifically focusing...
by Amanda Maksymiw
Startup Strategy
How to Get Every Employee to Curate Content
Content Curation versus Content Development Content curation has been described as the new content development. It is a great way...
by Amanda Maksymiw