Startup Strategy
Why Content Marketing and Influencer Marketing Go Hand in Hand
During my tenure at OpenView I have been responsible for implementing content marketing and influencer marketing strategies for both OpenView...
by Amanda Maksymiw
Customer Success
How to Build the Influencer Database
This is a part of a series that was created to help you define build the practice of influencer marketing...
by Amanda Maksymiw
Startup Strategy
Influencer Marketing 101: Getting Bloggers (and Reporters) to Pay Attention
How to pitch to your target influencers Getting mentioned by key bloggers or feature articles from top reporters in your...
by Amanda Maksymiw
Customer Success
How to Create Your Influencer Personas
This is a part of a series that was created to help you define build the practice of influencer marketing...
by Amanda Maksymiw
Customer Success
The Many Faces of Influencer Marketing
Influencer marketing is all about reaching out to a select group of targeted bloggers, journalists, industry experts, and trade magazines...
by Amanda Maksymiw
Startup Strategy
Boston Bruins: Key Content Marketing Takeaways
Like nearly every other sports fan in Boston today, I have one thing on my mind...Game 6 of the Stanley...
by Amanda Maksymiw
Customer Success
How to Identify Your Brand's Influencers
This is a part of a series that was created to help you define build the practice of influencer marketing...
by Amanda Maksymiw
Startup Strategy
B2B Marketers are Busy: MarketingProfs has a Solution
As a B2B marketer, I know how easy it is to be pulled in several directions at once. Unfortunately this...
by Amanda Maksymiw