Brandon Hickie
Marketing Manager, Pricing Strategy
Market Research
How to Build a B2B Buyer Persona Framework
This is the third and final post in a series of blog entries on how to effectively develop and utilize...
by Brandon Hickie
Market Research
B2B Buyer Persona: Understanding How to Think About B2B Buyers
Last week, I shared a post explaining what a buyer persona framework is and its purpose in a B2B sales environment....
by Brandon Hickie
Market Research
Buyer Persona Framework: What Is Its Purpose in a B2B Environment?
Editor's note: this blog post is the first of a three-part series on utilizing buyer persona frameworks in a B2B...
by Brandon Hickie
Startup Strategy
How to Deal With An Underperforming Team?
What a team looks like on paper does not equal how it performs as a cohesive unit. Sometimes you get...
by Brandon Hickie
Startup Strategy
At-Risk Customer Profiling: A Tool to Boost Customer Retention
Over the last several weeks, I have been writing about how to plan-out, set-up, and execute a one-time or recurring...
by Brandon Hickie
Startup Strategy
How to Determine Minimum Sample Size Needs: Lost Customer Research
Last week, I shared a pair of lost customer survey and in-depth interview invitation templates. This week, I will provide...
by Brandon Hickie
Startup Strategy
Lost Customer Survey Invitation Template
Last week, I shared 10 automated lost customer survey design tips. This week, I will share an example of an...
by Brandon Hickie
Startup Strategy
10 Automated Lost Customer Survey Design Tips
Last week, I shared 4 tips to consider when setting-up an automated lost customer survey in SalesForce. This week, I...
by Brandon Hickie
Startup Strategy
Automated Lost Customer Survey: Salesforce.com Set-up Factors to Consider
Last week, I shared six commonly used lost customer research question types and discussed how each type can be used...
by Brandon Hickie