This step-by-step guide will walk you through conducting a win loss analysis by firmographics to quickly identify potential segmentation characteristics and/or inform your company’s target segmentation decisions.
An overview on how monthly recurring revenue and cost analyses can be used for B2B customer segmentation, including a guide for executing these types of analyses.
A quick overview on what a census composition analysis is and how it can be used to gather quick B2B Customer Segmentation insights.
6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.
Leveraging these four potential acquirer emotions can help you better position your company to take advantage of exit opportunities.
3 tips on developing market exit opportunities before you are seriously looking to exit. This is a continuation of market exit strategy 101 series.
5 market exit strategy tips to maximize the probability of an inbound opportunity becoming an offer.