In this quick guide, I outline how to use analyst spend statistics by vertical to identify company size cut-off lines for target market definition, so you can avoid this problem.
Census-based B2B market sizing a bottoms-up approach that enables you to size a market opportunity defined by industry, employment size, and/or geography. It relies on data collected via the US Business Census every five years.
Learn how to apply eight different B2B market sizing approaches to quickly assess the value of a given market.
Mastering B2B market sizing is a necessity for any company hoping to improve its strategy and decision making. In this post you’ll learn how to use the right applications, create a clear market definition, and identify the best market opportunities for your company.
Startup and expansion-stage company lessons from Nokia’s strategic partnership positioning success with Microsoft.
Vacation utilization is reaching dangerous levels. Here are some ideas on how companies can buck this trend by enforcing more innovative vacation policies.
Breaking-down Google’s Chromecast marketing strategy and the logic behind it.
Can tech companies learn something from the Ryan Braun PED suspension? Should they consider leveraging disincentives in startup employee compensation?
My thoughts on where Google’s search algorithm strategy is headed post Penguin 2.0, and tips for how you can stay ahead of the curve.