Have you considered leveraging personal and career ambition as a key value proposition in your B2B sales pitch? It could be the angle you need to get to hearts of your prospects.
A market opportunity is only addressable if a company has the resources to go after and compete for it. Learn how to approach market sizing taking resource constraints into account.
Market sizing is as much an art as it is a science — the way you define the approach will typically lead you to different answers. The good news is that sometimes, there are cues you can pick-up about the market that make sizing it very quick. Enter leveraging the power curve.
Most startup executive teams can only dream of an outcome like Google’s acquisition of Nest. Nevertheless, the Nest story is a great case study on how to best position your company for an exit.
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?
When it comes to pricing, the best lessons come from mistakes made by others, not firsthand. Discover what you can learn from the Netflix pricing strategy ups and downs.
A step-by-step guide of how and when to use the Directory Bottoms-Up Market Sizing approach to size a B2B market opportunity.
A step-by-step guide of how and when to use the LinkedIn top-down market sizing approach to quickly size a B2B market opportunity.
A step-by-step guide of how and when to use the LinkedIn bottoms-up market sizing approach to size a B2B market opportunity.