Brandon Hickie
Marketing Manager, Pricing Strategy
Startup Strategy
Internal Feedback Survey: Weighing the Costs and Benefits of Anonymity

Should you make your internal feedback survey anonymous? This post covers the costs and benefits of anonymity in an internal feedback process.

by Brandon Hickie
HR & Leadership
Removing the Innovative Shackles of Non-Compete Agreements in MA

Massachusetts’ enforcement of Non-Compete Agreements is stifling innovation. Why has the state been reluctant to do away with these laws? Help change this!

by Brandon Hickie
Startup Strategy
Market Exit Positioning: Lessons from Yahoo’s Acquisition of Tumblr

Here are six market exit positioning takeaways that startup and expansion-stage companies can learn from Tumblr’s successful market exit.

by Brandon Hickie
Marketing
8-Step Guide to B2B Content Mapping: Aligning Your Content to the Buying Cycle

With so many pieces of content for so many different buyers at every stage of the funnel, a complete content marketing strategy can also quickly become a confusing one. Learn how content mapping brings order to the chaos and can help you deliver the right content to the right prospect at the right time.

by Brandon Hickie
Startup Strategy
Purchasing Sample: How Does It Work & What Do You Need To Know?

Knowing the vocabulary and how the sample procurement process works will better prepare you for purchasing sample fulfill your fulfilling your research study goals.

by Brandon Hickie
Startup Strategy
B2B Market Research: When to Buy Sample

Let’s break down how purchasing sample works and what factors will determine if you should consider purchasing sample for your B2B market research project.

by Brandon Hickie
Market Research
B2B Market Research Recruitment Difficulty: Try Zintro.com

If you are looking for interview subjects for your next B2B market research project you might consider Zintro.com. This quick overview explains how it works and what factors will determine whether it is the right tool for you.

by Brandon Hickie
Market Research
Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

Find out why developing buyer personas is the first step to creating truly targeted content that connects with your customers and addresses their specific needs.

by Brandon Hickie
Market Research
6 Tactics for Recruiting Research Participants

Recruiting research participants for B2B market segmentation and buyer research isn’t always easy, but six tactics can help.

by Brandon Hickie