Brandon Hickie
Marketing Manager, Pricing Strategy
Startup Strategy
Decision-Making Under Uncertainty: Key to Successful Startup Leadership
[caption id="attachment_20673" align="alignright" width="378"] Image provided by: {link:https://openviewpartners.com}openviewpartners.com{/link}[/caption] Decision-making under uncertainty is difficult. No sincere leader or successful business person...
by Brandon Hickie
Startup Strategy
Brand Influence: Is Your Company Maximizing the Return on Its Efforts?
[caption id="attachment_19958" align="alignright" width="391" caption="Image provided by: {link:http://www.articlesbase.com/internet-marketing-articles/who-is-more-influential-the-brand-or-its-followers-4629162.html}ArticlesBase.com{/link}"] [/caption] Over the last 4 weeks, I have written a series of...
by Brandon Hickie
Startup Strategy
Why Having a Unified Defect Tracking Process Matters
[caption id="attachment_20708" align="alignright" width="194" caption="Image provided by: {link:http://info.ibs-us.com/blog/bid/50607/The-Case-for-Quality-Control-Software}ibs-us.com{/link}"][/caption] A defect tracking process is a critical component of product development and...
by Brandon Hickie
Marketing
Blog Influence: How to Maximize the Return on Your Blogging Efforts

8 tips to increase your blog influence by increasing blog subscribership and level of influence amongst your readers.

by Brandon Hickie
Finance & Operations
Who Is the Most Influential Venture Capitalist Online?

A new OpenView report ranks the most influential venture capitalists online and highlights which social media tools and techniques have taken them to the top.

by Brandon Hickie
Customer Success
Contact Management: 8 Tips for Developing a Contact Coding System

Categorization is crucial for your company’s customer support operations. Here are 8 tips for developing an effective contact coding system.

by Brandon Hickie
Startup Strategy
Why Management Teams Should Consider Adopting Contract Renewal Rate as a KPI

Some startup and early expansion-stage company management teams prioritize new customer acquisition while discounting the value of customer retention statistics like contract renewal rate, but they do so to their detriment. Here’s why.

by Brandon Hickie
Startup Strategy
Brand Awareness Survey: Customized Survey Invitation

Step by step, here’s how you can use Outlook’s mail merge function to send out a custom brand awareness survey. This will enable you to send a customized survey invitation to multiple target respondents at the same time.

by Brandon Hickie
Startup Strategy
Brand Awareness Survey Invitation Examples

To get real-time feedback on how your brand compares to your competitors’, you’ll want to launch a brand awareness project. Get the maximum participation in your brand awareness survey with these proven invitation templates.

by Brandon Hickie