Last week, I shared six innovative targeted user education tactics that B2B software companies are using to drive increased levels...
Last week, I shared a post explaining why under-funding targeted user education and customer marketing can lead to customer retention and...
Last week, I shared a post explaining why a proactive customer service strategy is the only option for startups and...
Customer service is often an under-appreciated function in a business. Consequently, it is also under-invested in by start-ups and expansion...
A content audit can help you identify, evaluate, and map the content your company produces to appropriate stages in your target audience’s buyer journey.
Last week, I shared how to develop a content matrix to support a buyer persona focused B2B content marketing strategy. This week, I will describe what a content audit is and explain its role in a B2B buyer persona focused content marketing strategy.
Last week, I shared what a content matrix is and explained its purpose in a content marketing program. This week, I...
Last week, I shared why “Thinking About B2B Content Marketing Through the Lens of the Buyer” can drastically increase the...
Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing. Prior to that, I wrote a 3-part...