Customer Success
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Creating a SWOT for a Market Segment
Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus...
by Contributing Author
HR & Leadership
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Developing Your Company’s Aspirations, Part 1
Mission statements are complex creatures whose origins and purposes are sometimes muddled. Without a doubt, mission statements do have vital...
by Contributing Author
Customer Success
Distribution Channels are the Pathways to End-Users
Distributions channels are established pipelines that connect you to your product’s users. [caption id="attachment_6618" align="alignright" width="240"] Image provided by: {link:...
by Contributing Author
Customer Success
How Customers Really Benefit from SaaS
Jeff Kaplan encapsulates the real benefit of SaaS to customers in a single quote. [caption id="attachment_6617" align="alignright" width="240"] Image provided...
by Contributing Author
Customer Success
Getting down and Dirty with Distribution Channels
In the world of fancy business strategies and advanced metrics, the more traditional considerations are overlooked. [caption id="attachment_6616" align="alignright" width="240"]...
by Contributing Author
Product
The Story Behind FedEx's UX Journey
When FedEx stepped up to the drawing board looking to redesign their user experience, they focused mostly on automation and...
by Contributing Author
Customer Success
Intertwine Channels to Maximize Growth
In the world of SaaS, being a static company is akin to the kiss of death. [caption id="attachment_6612" align="alignright" width="159"]...
by Contributing Author
Customer Success
The Hidden Risks of a Channel Partner Strategy
A channel partner strategy may seem like easy money to many. [caption id="attachment_6609" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/icyfrance/}icyFrance{/link}[/caption] But...
by Contributing Author
Customer Success
Seven Tips to See Better Affiliate Sales Results
Finding continued success in affiliate sales can be extremely challenging. [caption id="attachment_6608" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/rachaelvoorhees/}rachaelvoorhees{/link}[/caption] The upside...
by Contributing Author