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Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus...
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Mission statements are complex creatures whose origins and purposes are sometimes muddled. Without a doubt, mission statements do have vital...
Distributions channels are established pipelines that connect you to your product’s users. [caption id="attachment_6618" align="alignright" width="240"] Image provided by: {link:...
Jeff Kaplan encapsulates the real benefit of SaaS to customers in a single quote. [caption id="attachment_6617" align="alignright" width="240"] Image provided...
In the world of fancy business strategies and advanced metrics, the more traditional considerations are overlooked. [caption id="attachment_6616" align="alignright" width="240"]...
When FedEx stepped up to the drawing board looking to redesign their user experience, they focused mostly on automation and...
In the world of SaaS, being a static company is akin to the kiss of death. [caption id="attachment_6612" align="alignright" width="159"]...
A channel partner strategy may seem like easy money to many. [caption id="attachment_6609" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/icyfrance/}icyFrance{/link}[/caption] But...
Finding continued success in affiliate sales can be extremely challenging. [caption id="attachment_6608" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/rachaelvoorhees/}rachaelvoorhees{/link}[/caption] The upside...