Sales
Improving Freemium Conversion Rates in Five Steps
Boosting your ability to convert customers in the freemium pricing model depends on your bait.   [caption id="attachment_14419" align="alignright" width="240"]...
by Contributing Author
Customer Success
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A Video Review of the Book 'Content Rules'
Looking for a book that dissects content marketing strategy, in-depth? Not long ago, content extraordinaires Ann Handley and C.C. Chapman teamed up...
by Contributing Author
Product
Why Scrum Is the Answer for Technical Debt
Scrum experts know that the agile development method is most effective when it's allowed to flow without significant blockages. [caption id="attachment_15946" align="alignright"...
by Contributing Author
Customer Success
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The Content Marketing Challenge: Getting More Readers
You can never have too many blog readers. But what does it take to improve your traffic numbers? Tom Johansmeyer,...
by Contributing Author
Customer Success
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Overcome Goal Withdrawal with These Momentum-Building Steps
Ever year, many sales professionals suffer from the same habitual ailment: goal withdrawal. It's the result of a lack of...
by Contributing Author
Finance & Operations
The Power of Positive Leverage During Investor Negotiations
Negotiations can be a trying time for many, whether you're an entrepreneur trying to secure favorable funding terms or a...
by Contributing Author
Customer Success
Which Google Search Terms Command the Heftiest Price?
In Google AdWords advertising, certain search terms can command as much as $54.91 per click. [caption id="attachment_12119" align="alignright" width="240"] Image...
by Contributing Author
HR & Leadership
Unlimited Vacation Policies: No Day at the Beach?
Is an unlimited vacation policy the right choice for startup and expansion stage businesses? [caption id="attachment_15846" align="alignright" width="240"] Image provided...
by Contributing Author