Startup Strategy
Startup Crossroads: Picking the Right Path

Finding itself at an important startup crossroads, the founders of FEM are offered advice from some experts.

by jminton
Marketing
Why Employee Created Content Can Be Your Secret Weapon

You’re sitting on a wealth of content resources and you might not even realize it. Here’s how to utilize employee created content to your advantage.

by jminton
Product
The Key to Scaling Quickly? Developing Your Team

Growth begets growth and if your staff isn’t prepared for the challenge, you’ve failed at the key to scaling quickly.

by jminton
Marketing
Moving Users from Freemium to Premium

Letting users get a free taste of your product can be an effective tool, but you need to understand exactly how to convert them from freemium to premium.

by jminton
Sales
Critical Tools for the Modern Salesperson

As times change, tactics, too, must change. In order to accelerate success, consider adopting some of these new tools for the modern salesperson.

by jminton
Marketing
Keep Customer Attention by Following these 4 Rules

Sometimes you might wonder if anyone pays attention to anything longer than second or two. But it’s actually not impossible to maintain customer attention.

by jminton
HR & Leadership
Should You Consider Offering a Pay to Quit Program?

It might sound a little weird, but a pay to quit program actually allows you to build a stronger culture amongst your employees.

by jminton
Finance & Operations
Dominate Your Board Meeting by Predicting the Future

Why go in uncertain if you don’t have to? You can dominate your board meeting if you put in a little extra work up front.

by jminton
Marketing
Airbnb’s Interesting Approach to Increasing Referrals

Because they’re enormously important, increasing referrals is something you should think long and hard about.

by jminton